For our final project in New Media Design we designed a desktop website UI, mobile website UI, and iOS app UI for a brand created in a previous project using Figma. As someone who loves UI and UX design, I really enjoyed project. I've previously done it has a hobby but I've never used Figma to create designs, so it was cool to learn a new design software. Figma is very similar to Adobe XD but focuses heavier on collaboration work, which allowed me to design these interfaces alongside my four other group members. The interfaces were made for the brand Spectacle Vintage, a vintage clothing clothing store created by our teammate Tara Anastassoff. The website designs are designed to be shopping sites, and the app SpecStyles is designed to scan clothing and search for clothing and accessories to pair with it.
The Brand Design unit somewhat caught me by surprise. Learning things like typography and Photoshop made sense to me for a class like this, but I never really thought about designing a brand. That said, I think this was the most enjoyable (and most challenging) project I've done in this class. As a marketing major aspiring to become a product or brand manager, creating a project like this is exactly what I need to develop a marketable and transferrable skillset for my future career.
Logos
Style Guide